Architectural renderings are troublesome. While the kind of photorealistic renderings made possible using software such as Cinema 4D or 3ds max are undeniably impressive, such renderings leave little room for manoeuvre in the execution of projects. Often, disappointment is voiced in the unveiling of a finished building or space when results don’t live up to the quality of the renderings.
Although the novelty of such photorealistic rendering techniques has most definitely waned, some periphery factions of interior design and architecture have begun to create fantasy architectural renderings which depict spatial situations that will never exist.
Such examples of fantasy architecture, as seen above, serve as fantastic pieces of design inspiration. Why aren’t more lighting manufacturers harnessing the possibilities of fantasy renderings to showcase their products in a similar light?
One manufacturer to have recognised the possibilities associated with rendering is Spanish manufacturer Vibia. To animate the various options outlined by Vibia’s Chromatica colour palette combinations, the company has teamed up with Stockholm’s Note Design Studio to create the ‘Zoom In Zoom Out’ inspiration deck, a series of 24 fantasy compositions utilising colours from Chromatica combined with lamps from Vibia’s collection.
Placing the Chromatica series within a tangible yet semi-naturalistic setting, each rendering within the Zoom In Zoom Out series acts as an active creative moodboard of its own, which can be combined with others from the series. The result is a construction of a delicious landscape part real, part artificial – something of a trademark aesthetic from Note Design Studio.
“A designer or architect can draw a wealth of inspiration from each viewpoint. And, given that Chromatica’s 23 colours are selected to be perfectly compatible with today’s modern architectural materials, it makes perfect sense to show these combinations in a built landscape,” Sanna Wåhlin, from Note Design Studio, a collaborator on this project.
Although photorealistic renderings have long been a staple of visualisations in architecture and interior design, Vibia has succeeded in incorporating an element of the ‘fantastic’ into the renderings of the Zoom in Zoom Out deck to place their luminaires in an alternative reality tangible enough to provoke inspiration. The result offers a genuinely refreshing approach to the typical photo catalogue – a costly and time consuming exercise for manufacturers. We hope to see more manufacturers adopting such techniques in the future W